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How do small and midsize businesses (SMBs) choose their digital marketing partners?

To find out, G/O Digital and Entrepreneur surveyed 591 US SMBs in various categories, including retail, medical, home services, and legal services.

Not surprisingly, some 33% of respondents say price is one of the most important factors they consider when evaluating the digital marketing services/products of a vendor.

Other top factors are an understanding of organizational goals/needs (27%) and the ability to deliver on commitments (18%).

Below, additional key findings from the report.

Research Channels

Some 69% of SMBs use Google or other search engines—the most popular research channel by far—to learn about vendors' digital marketing services/products:

Most Valued Information

The top 3 types of information SMBs find most useful when researching digital marketing solutions are pricing information, peer recommendations, and customer testimonials or references:

About the research: The report was based on data from a survey of 591 US SMBs in various categories, including retail, medical, home services, and legal services.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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