How do small and midsize businesses (SMBs) choose their digital marketing partners?
Not surprisingly, some 33% of respondents say price is one of the most important factors they consider when evaluating the digital marketing services/products of a vendor.
Other top factors are an understanding of organizational goals/needs (27%) and the ability to deliver on commitments (18%).
Below, additional key findings from the report.
Some 69% of SMBs use Google or other search engines—the most popular research channel by far—to learn about vendors' digital marketing services/products:
Most Valued Information
The top 3 types of information SMBs find most useful when researching digital marketing solutions are pricing information, peer recommendations, and customer testimonials or references:
About the research: The report was based on data from a survey of 591 US SMBs in various categories, including retail, medical, home services, and legal services.
Continue reading "What SMBs Look for in Digital Marketing Solutions" ... Read the full article
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