How do small and midsize businesses (SMBs) choose their digital marketing partners?
To find out, G/O Digital and Entrepreneur surveyed 591 US SMBs in various categories, including retail, medical, home services, and legal services.
Not surprisingly, some 33% of respondents say price is one of the most important factors they consider when evaluating the digital marketing services/products of a vendor.
Other top factors are an understanding of organizational goals/needs (27%) and the ability to deliver on commitments (18%).
Below, additional key findings from the report.
Research Channels
Some 69% of SMBs use Google or other search engines—the most popular research channel by far—to learn about vendors' digital marketing services/products:
Most Valued Information
The top 3 types of information SMBs find most useful when researching digital marketing solutions are pricing information, peer recommendations, and customer testimonials or references:
About the research: The report was based on data from a survey of 591 US SMBs in various categories, including retail, medical, home services, and legal services.
