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How do small and midsize businesses (SMBs) choose their digital marketing partners?

To find out, G/O Digital and Entrepreneur surveyed 591 US SMBs in various categories, including retail, medical, home services, and legal services.

Not surprisingly, some 33% of respondents say price is one of the most important factors they consider when evaluating the digital marketing services/products of a vendor.

Other top factors are an understanding of organizational goals/needs (27%) and the ability to deliver on commitments (18%).

Below, additional key findings from the report.

Research Channels

Some 69% of SMBs use Google or other search engines—the most popular research channel by far—to learn about vendors' digital marketing services/products:

Most Valued Information

The top 3 types of information SMBs find most useful when researching digital marketing solutions are pricing information, peer recommendations, and customer testimonials or references:

About the research: The report was based on data from a survey of 591 US SMBs in various categories, including retail, medical, home services, and legal services.

Continue reading "What SMBs Look for in Digital Marketing Solutions" ... Read the full article

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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