Which press release distribution services are most used and liked by businesses?
To find out, G2 Crowd recently examined more than 380 evaluations, written by PR professionals and marketers, of press release services. The researchers then ranked the six most popular services (those with 10 or more reviews on the G2 Crowd site).
"PR distribution services" were defined in the report as "platforms that expose and send press releases to various media sources on the web." G2 Crowd ranked the tools based on customer satisfaction scores and the size of their market presence.
Overall, 86% of reviewers say the press release service they use meets their requirements, and 80% are likely to recommend the product they use.
However, many reviewers specifically noted the large expense of press release distribution tools. Many reviewers also said they wish they could get a greater return on investment from these tools, especially by being able to target specific audiences.
Cision, Business Wire, and PR Newswire were named Leaders in the report: They receive strong customer satisfaction scores and they also have a large market presence.
PR Underground was named a High Performer: It gets high customer satisfaction scores but has a smaller market presence.
Cision earned the highest overall satisfaction scores.
About the research: The report was based on data from 380 evaluations of press release services; the evaluations were written by PR professionals and marketers.
Continue reading "The Top-Rated Services for Distributing Press Releases" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Public Relations:
- Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]
- Seven Ways to Show Up Human in Your PR and Marketing Efforts
- How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]
- So Much of What You Knew About Thought Leadership Has Changed
- How to Effectively Talk to Your Customers During a Crisis