The report was based on data from more than 19 billion visits to 35,000 Incapsula client websites around the world with a minimum daily traffic count of at least 10 human visitors. The data was collected over a 90-day period (July 24, 2015 - October 21, 2015) and was compared with findings from previous studies conducted by Imperva.
Some 51.5% of all the Web traffic examined came from humans, 29% came from "bad bots" (those used to automate spam campaigns, spy on competitors, launch denial of service attacks, execute vulnerability scans, etc.) and 19.5% came from "good bots" (those used by search engines, marketing research tools, SEO optimizers, uptime monitors, etc.).
Overall, the share of human traffic to websites has risen over time, according to the report.
In a similar 2013 study conducted by Imperva, humans made up only 31.5% of all visits to sites, compared with 51.5% in 2015. This shift is mainly due to an increase in human traffic as more people use the Web and a decrease in good bot traffic.
The ratio of bot-to-human traffic varies significantly based on website popularity, the analysis found.
The most popular sites examined, those with 100,000+ visits/day, have the smallest share of bot traffic (39.7%). In contrast, the least popular sites examined have the highest share of bot traffic (85.4%).
About the research: The report was based on data from more than 19 billion visits to 35,000 Incapsula client websites around the world with a minimum daily traffic count of at least 10 human visitors.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Why Website Load Time Matters in 2020 [Infographic]
- Three Best-Practices to Align Web Development With SEO
- Median and Average Landing Page Conversion Rates for 16 Industries
- Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices
- The Challenges That Product Experience Management (PXM) Can Solve