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What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?

To find out, TrustRadius examined 1,647 reviews of 20 leading marketing automation (MA) software platforms posted before Nov 30, 2015 by authenticated customers. MA solutions were defined by the researchers as tools focused on "digital campaign planning, execution, automation, and measurement" that "automate and scale repetitive marketing tasks and the subsequent analysis of those efforts."

Each platform was ranked based on two factors: research frequency (the number of pageviews for each tool on the TrustRadius site in the previous 30 days) and trScore (the average customer rating for each product weighted by freshness and source).

Below, key findings from the report by market segment.

Small Businesses

LeadSquared, eTrigue, Marketo, and HubSpot receive the highest ratings from small business customers (1-50 employees) of all the marketing automation products examined. HubSpot is the clear leader in terms of research frequency by prospective small business buyers.

Midsize Companies

Marketo is the highest-rated and most frequently researched marketing automation product among midsize companies (51-1,000 employees); HubSpot comes in a close second. Salesforce Pardot is also highly rated by marketers at midsize companies.


Marketo, Oracle Eloqua, and Act-On are the top rated marketing automation products by customers at enterprise companies (1,001+ employees).

About the research: The report was based on an analysis of 1,647 reviews of 20 leading marketing automation (MA) tools posted on the TrustRadius platform before Nov 30, 2015 by authenticated customers.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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