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The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks.

The report was based on data from a survey conducted in February 2016 of consumers in the Australia, Canada, the United Kingdom, and the United States.

Mobile phones were ranked by respondents as the device type they most often use to download digital content. Personal computers were second, followed by tablets.

Note that the lower the device score in the following chart, the more often the device is used to download content.

Consumers say the digital content types they download most frequently are movies, music, and mobile apps.

Some 52% of consumers say they will only download movies/TV shows if they are free, and 64% say they will only download new mobile apps if they're free.

About the research: The report was based on data from a survey conducted in February 2016 of consumers in the Australia, Canada, the United Kingdom, and the United States.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji