What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?
To find out, BrightTALK examined data from more than 12,000 webinars it hosted on its platform in 2015. All of the webinars examined were later published to business communities on the BrightTALK platform, indicating that the content was primarily B2B-focused.
Webinars presented by brands are 39 minutes long, on average, the analysis found. Attendees watch 37 minutes of a live webinar, on average.
Below, additional key findings from the report.
Tuesdays, Wednesdays, and Thursdays are the most popular days for brands to host webinars.
Between 36% and 39% of pre-registrants actually attend live webinars, on average.
Webinars uploaded online after the live event build significant audiences over time, the analysis found. In fact, 69% of on-demand views occur more than 10 days after the event.
About the research: The report was based on data from more than 12,000 webinars hosted on the BrightTALK platform in 2015.
Continue reading "2016 Webinar Benchmarks for Brands" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs resources related to Content.
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.
We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.