The report was based on data from a survey of 73 owners, partners, and C-level executives at companies in the United States (68% B2B-focused, 15% B2C, 16% mixed).
Some 56% of respondents say their company's digital marketing efforts are somewhat successful, 22% say they are very successful, and 22% say they are not successful.
Below, additional key findings from the report.
More than half (58%) of respondents say the effectiveness of their company's digital marketing efforts is increasing marginally over time.
Business leaders say the most effective digital marketing tactics employed by their business are email (60% list as a top channel) and websites (60%).
Respondents say the top digital marketing challenges facing their business are an inadequate budget (47% cite), a lack of internal skills/training (44%), and a lack of an effective strategy (44%).
About the research: The report was based on data from a survey of 73 owners, partners, and C-level executives at companies in the United States (68% B2B-focused, 15% B2C, 16% mixed).
You may like these other MarketingProfs articles related to Marketing Strategy:
- Industry Foresight: Forecasting the Future of Your Market
- First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing Data
- The Attention Economy—How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]
- What Keeps Senior Marketers Up at Night?
- Martech 2023: Three Trends to Expect
- Inclusive B2B Marketing Techniques You Can’t Afford to Ignore: Sydni Craig-Hart on Marketing Smarts [Podcast]