Please accept all cookies to ensure proper website functionality. Set my cookie preferences

More than three-quarters (78%) of business leaders say their company's digital marketing efforts are somewhat or very successful, according to a recent report from Act-On Software and Ascend2.

The report was based on data from a survey of 73 owners, partners, and C-level executives at companies in the United States (68% B2B-focused, 15% B2C, 16% mixed).

Some 56% of respondents say their company's digital marketing efforts are somewhat successful, 22% say they are very successful, and 22% say they are not successful.

Below, additional key findings from the report.

Effectiveness

More than half (58%) of respondents say the effectiveness of their company's digital marketing efforts is increasing marginally over time.

Top Tactics

Business leaders say the most effective digital marketing tactics employed by their business are email (60% list as a top channel) and websites (60%).

Challenges

Respondents say the top digital marketing challenges facing their business are an inadequate budget (47% cite), a lack of internal skills/training (44%), and a lack of an effective strategy (44%).

About the research: The report was based on data from a survey of 73 owners, partners, and C-level executives at companies in the United States (68% B2B-focused, 15% B2C, 16% mixed).

Sign up for free to read the full article. Continue reading "How Business Leaders View Digital Marketing" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji