The report was based on data from a survey of more than 1,000 US consumers. Respondents were asked about their online shopping behavior, in-store preferences, and social commerce actions.
The top factors influencing consumers' retailer choices are price (79% say it is important), free shipping (68%), and in-stock inventory (67%).
Some 65% of respondents say they have picked a retailer over Amazon in the past year because of price; 46% have been lured away from an Amazon purchase by special offers/promotions.
Check out the infographic below for more insights from the survey:
About the research: The report was based on data from a survey of more than 1,000 US consumers. Respondents were asked about their online shopping behavior, in-store preferences, and social commerce actions.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
- B2B Conversational Marketing: What Customers Want
- How the B2B Purchase Process Has Changed in 2020
- Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
- Listen While You Work: The Media Habits of Remote Employees