Good prices and free-shipping options are the top two things that influence consumers' retailer choices, according to recent research from Astound Commerce.
The report was based on data from a survey of more than 1,000 US consumers. Respondents were asked about their online shopping behavior, in-store preferences, and social commerce actions.
The top factors influencing consumers' retailer choices are price (79% say it is important), free shipping (68%), and in-stock inventory (67%).
Some 65% of respondents say they have picked a retailer over Amazon in the past year because of price; 46% have been lured away from an Amazon purchase by special offers/promotions.
Check out the infographic below for more insights from the survey:
About the research: The report was based on data from a survey of more than 1,000 US consumers. Respondents were asked about their online shopping behavior, in-store preferences, and social commerce actions.
