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Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.

The report was based on Nielsen newspaper readership data. The researchers looked at how many adults in the United States consumed newspaper content via print, the Web, and mobile in the previous 30 days.

Some 69% of US adults access content from newspaper publishers each month, the analysis found.

Just over half (51%) of US adults who read newspaper content do so via print exclusively; 49% access newspaper content via at least one digital platform, with 30% reading via some combination of digital and print.

Some 54% of print newspaper readers are age 50 or older; 66% of readers who access newspaper content via digital channels are under the age of 50.

About the research: The report was based on Nielsen newspaper readership data. The researchers looked at how many adults in the United States consumed newspaper content via print, the Web, and/or mobile in the past 30 days.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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