The report was based on data from a survey of 600+ members of the media living in 40+ countries. Most of the journalists polled reside in North America and the United Kingdom. Respondents work across various verticals, including B2B/trade news, business/finance news, local/national news, lifestyle/entertainment news, and consumer products/services news.
Some 61% of journalists say morning is the best time to receive pitches, 30% say afternoon is best, and 9% say evening.
Less-experienced journalists (those working in the field for less than five years) and Generation Z journalists prefer to be pitched in the afternoon.
Journalists prefer to be pitched story ideas early in the work week, with Tuesday ranking as the most popular day (34% cite it as best), followed by Monday (29%), and Wednesday (15%).
Journalists say the key elements they look for in press releases are supporting facts (65% cite this element), interesting story angles (62%), and trending topics (53%).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji