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The Best Times and Approaches for Pitching Journalists

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Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.

The report was based on data from a survey of 600+ members of the media living in 40+ countries. Most of the journalists polled reside in North America and the United Kingdom. Respondents work across various verticals, including B2B/trade news, business/finance news, local/national news, lifestyle/entertainment news, and consumer products/services news.

Some 61% of journalists say morning is the best time to receive pitches, 30% say afternoon is best, and 9% say evening.

Less-experienced journalists (those working in the field for less than five years) and Generation Z journalists prefer to be pitched in the afternoon.


Journalists prefer to be pitched story ideas early in the work week, with Tuesday ranking as the most popular day (34% cite it as best), followed by Monday (29%), and Wednesday (15%).

Journalists say the key elements they look for in press releases are supporting facts (65% cite this element), interesting story angles (62%), and trending topics (53%).

Journalists say the most important supplementary materials to press releases are photographs, graphics, and infographics.

About the research: The report was based on data from a survey of 600+ members of the media living in 40+ countries. Most of the journalists polled reside in North America and the United Kingdom. Respondents work across various verticals, including B2B/trade news, business/finance news, local/national news, lifestyle/entertainment news, and consumer products/services news.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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