This report was based on data from a survey conducted in October 2016 of of 1,112 US consumers who said they had shopped online in the previous year.
Some 43% of consumers say they prefer to see shipping information on e-commerce websites that has already been personalized, without needing to input information; 38% prefer to see personalized product recommendations; and 33% prefer to see personalized product/service information.
Among overall content types, coupons are the e-commerce website element that consumers most want to see personalized (44% would like brands to personalize them).
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