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Online searches related to Valentine's Day start increasing at the beginning of the year and peak in volume on the day itself, according to recent research from Bing Ads.

The report was based on internal Microsoft Bing search engine data from January and February, 2016. The researchers examined overall search trends as well as trends related to paid search ads.

Clicks on paid search ads related to Valentine's Day spiked the week before the actual day last year, the analysis found.

The peak day for clicking on paid search ads related to Valentine's Day occurred on February 12, 2016, two days before Valentine's Day.

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