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B2B Video Benchmarks for 2017

by Ayaz Nanji  |  
January 31, 2017

Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.

The report was based on data from nearly 250,000 videos posted by 500 B2B companies to the Vidyard video platform over the 12 months ended November 2016; the videos included in the dataset had more than 600 million streams.

Some 86% of B2B video streams occur on desktop computers, and 14% occur on mobile devices, the analysis found.

Chrome is the most popular browser for viewing B2B videos (53% of views); Internet Explorer is next (34%), followed by Firefox (9%), and Safari (4%).

Some 84% of B2B video views occur during the workweek:

The majority (56%) of videos published by B2B companies are less than two minutes long; 12% of the B2B videos examined are more than 20 minutes long:

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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