The report was based on data from nearly 250,000 videos posted by 500 B2B companies to the Vidyard video platform over the 12 months ended November 2016; the videos included in the dataset had more than 600 million streams.
Some 86% of B2B video streams occur on desktop computers, and 14% occur on mobile devices, the analysis found.
Chrome is the most popular browser for viewing B2B videos (53% of views); Internet Explorer is next (34%), followed by Firefox (9%), and Safari (4%).
Some 84% of B2B video views occur during the workweek:
The majority (56%) of videos published by B2B companies are less than two minutes long; 12% of the B2B videos examined are more than 20 minutes long:
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji