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Some 84% of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.

The report was based on data from a survey of 300 marketing professionals who work for agencies, brands, and/or themselves.

More than half (54%) of respondents who work for agencies say their clients know nothing about content marketing. Just 5% say their clients are very knowledgeable about content marketing.

Some 82% of agency marketers say they create 1-10 pieces of content, on average, for each of their clients each month.

Some 92% of agencies say they produce blog posts for clients; Web copy is the next most popular content type (70% of agencies produce for clients), followed by interactive media/videos (45%), infographics (30%), and illustrations (16%).

Agencies say their biggest content marketing challenges are understanding/meeting client expectations (33% cite it as an issue) and scaling up production (15%).

About the research: The report was based on data from a survey of 300 marketing professionals who work for agencies, brands, and/or themselves.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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