Most brands that conduct user research do so early in the development of new products/services/campaigns, according to recent research from UserTesting.

The report was based on data from a survey of 2,238 professionals who work for companies in a range of verticals (19% B2B technology/software, 12% advertising/marketing, 12% B2C technology/software, 57% other industries).

Some 72% of respondents say their company conducts use research before beginning the development of products/services/campaigns, and 76% say their company does so during the design/prototyping phase.

Just over half (52%) of companies do additional user research after products/services/campaigns have launched, according to respondents.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji