Some 44% of marketing executives and 63% of advertising executives say they search online for information about prospective employees at least some of the time, according to recent research from The Creative Group.

The report was based on data from a survey of 200 marketing executives randomly selected from companies with 100 or more employees, and 200 advertising executives randomly selected from agencies with 20 or more employees.

Some 18% of marketing executives say they always use Google or another search engine to learn additional information about prospective hires, and 26% say they sometimes do.

And 29% of advertising executives say they always search online about prospective hires, and 34% say they sometimes do.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji