Google, Facebook, and Yahoo had the most-visited websites by consumers in the United States in the fourth quarter of 2016, according to research from comScore.

The report was based on 4Q16 comScore US data for both mobile and desktop devices. The researchers attributed digital brands' visitors to their parent companies (for example, YouTube visits/views were rolled up into Google's total).

Google-owned sites had the most US unique visitors/viewers in 4Q16 (247 million).

Facebook's properties ranked second (209 million).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji