Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Which TV Channels Are Consumers Willing to Pay For?

by   |    |  895 views

Which TV channels would consumers most want to include in an à la carte television package if they could build their own?

To find out, TiVo conducted a survey in 3Q16 of 3,140 adults age 18 or older who live in the United States or Canada.

The top three channels respondents say they would include in a paid à la carte television package are ABC (70.7% would include), CBS (70.1%), and NBC (65.5%).

The top cable channels consumers say they would include in a paid à la carte television package are the Discovery Channel (62.1% say so), History Channel (59.7%), and Fox (56.0%).


Most consumers (65.6%) say they do not feel overwhelmed by the number of channels in their current paid television service (cable, satellite, etc.) lineup.

Some 72.9% of consumers say they watch 10 or fewer channels in their lineup, on average.

Some 79% of respondents say they are satisfied or very satisfied with the value they are receiving from their paid television service.

Price is the biggest complaint with consumers who are dissatisfied with the value of their paid television service (82% cite it as an issue).

About the research: The report was based on data from a survey conducted in 3Q16 of 3,140 adults age 18 years or older who live in the United States or Canada.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!