Which TV channels would consumers most want to include in an à la carte television package if they could build their own?
The top three channels respondents say they would include in a paid à la carte television package are ABC (70.7% would include), CBS (70.1%), and NBC (65.5%).
The top cable channels consumers say they would include in a paid à la carte television package are the Discovery Channel (62.1% say so), History Channel (59.7%), and Fox (56.0%).
Most consumers (65.6%) say they do not feel overwhelmed by the number of channels in their current paid television service (cable, satellite, etc.) lineup.
Some 72.9% of consumers say they watch 10 or fewer channels in their lineup, on average.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji