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Which TV Channels Are Consumers Willing to Pay For?

by Ayaz Nanji  |  
March 17, 2017

Which TV channels would consumers most want to include in an à la carte television package if they could build their own?

To find out, TiVo conducted a survey in 3Q16 of 3,140 adults age 18 or older who live in the United States or Canada.

The top three channels respondents say they would include in a paid à la carte television package are ABC (70.7% would include), CBS (70.1%), and NBC (65.5%).

The top cable channels consumers say they would include in a paid à la carte television package are the Discovery Channel (62.1% say so), History Channel (59.7%), and Fox (56.0%).

Most consumers (65.6%) say they do not feel overwhelmed by the number of channels in their current paid television service (cable, satellite, etc.) lineup.

Some 72.9% of consumers say they watch 10 or fewer channels in their lineup, on average.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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