The report was based on data from a survey of 175 marketers who work for B2B companies in the United States with more than 200 employees.
Some 41% of those B2B marketers say they have used ZoomInfo at some point to access data about companies/individuals; 36% have used InfoUSA; and 35% have used Data.com.
ZoomInfo is especially popular with enterprise companies (5,000+ employees).
Some 61% of enterprise marketers surveyed say they have used the ZoomInfo's platform to access B2B data.
Some 62% of B2B marketers say they use data providers to identify individuals within target companies; 52% use data providers to identify new target companies.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji