The report was based on data from a telephone survey of 2,000 people age 12 and older in the United States.
Some 60% of respondents say they are aware of what podcasting is, and 40% say they have listened to a podcast.
Just under a quarter (24%) of US consumers say they have listened to at least one podcast in the past month (the monthly podcast audience), up from 21% in 2016 and 9% in 2008.
Some 56% of consumers who have listened to a podcast in the last month are men; 44% are women.
The monthly podcast audience is wealthier than average: 45% say they have an annual household income over $75,000, compared with 35% of the general US population.
The audience also skews younger, with 51% of monthly podcast listeners under age 34.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji