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The Podcast Market in 2017: Demographic and Listening Trends

by Ayaz Nanji  |  
May 9, 2017
  |  4,307 views

One in four Americans has listened to at least one podcast in the past month, according to recent research from Edison Research and Triton Digital.

The report was based on data from a telephone survey of 2,000 people age 12 and older in the United States.

Some 60% of respondents say they are aware of what podcasting is, and 40% say they have listened to a podcast.

Just under a quarter (24%) of US consumers say they have listened to at least one podcast in the past month (the monthly podcast audience), up from 21% in 2016 and 9% in 2008.


Some 56% of consumers who have listened to a podcast in the last month are men; 44% are women.

The monthly podcast audience is wealthier than average: 45% say they have an annual household income over $75,000, compared with 35% of the general US population.

The audience also skews younger, with 51% of monthly podcast listeners under age 34.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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