NEW! Marketing Strategy Master Class launches December 1. Learn more

Are marketers pleased with how they are personalizing their email, Web, and mobile marketing efforts? What grade do they give themselves?

To find out, Evergage surveyed 206 marketers who work at organizations of various sizes about their marketing operations and implementation of personalization.

Most (96%) respondents say personalization helps advance customer relationships, but only 55% say marketers are getting personalization right.

Some 45% of marketers say they are moderately satisfied with their personalization efforts; 24% say they are very satisfied; and 6% say the are extremely satisfied.

When asked to grade their current personalization efforts, 44% of marketers give themselves a B; 31% give their efforts a C; 12%, a D; 10%, an A; and 3%, an F.

Marketers are most satisfied with their Web-application personalization efforts (52% are very or extremely satisfied).

Email—the most personalized channel—is tied with mobile Web for the lowest satisfaction rates (only 39% of respondents say the are very or extremely satisfied with their efforts).

About the research: The report was based on data from a survey of 206 marketers at organizations of various sizes about their marketing operations and implementation of personalization.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji