Are marketers pleased with how they are personalizing their email, Web, and mobile marketing efforts? What grade do they give themselves?
Most (96%) respondents say personalization helps advance customer relationships, but only 55% say marketers are getting personalization right.
Some 45% of marketers say they are moderately satisfied with their personalization efforts; 24% say they are very satisfied; and 6% say the are extremely satisfied.
When asked to grade their current personalization efforts, 44% of marketers give themselves a B; 31% give their efforts a C; 12%, a D; 10%, an A; and 3%, an F.
Marketers are most satisfied with their Web-application personalization efforts (52% are very or extremely satisfied).
Email—the most personalized channel—is tied with mobile Web for the lowest satisfaction rates (only 39% of respondents say the are very or extremely satisfied with their efforts).
About the research: The report was based on data from a survey of 206 marketers at organizations of various sizes about their marketing operations and implementation of personalization.