Are marketers pleased with how they are personalizing their email, Web, and mobile marketing efforts? What grade do they give themselves?
Most (96%) respondents say personalization helps advance customer relationships, but only 55% say marketers are getting personalization right.
Some 45% of marketers say they are moderately satisfied with their personalization efforts; 24% say they are very satisfied; and 6% say the are extremely satisfied.
When asked to grade their current personalization efforts, 44% of marketers give themselves a B; 31% give their efforts a C; 12%, a D; 10%, an A; and 3%, an F.
Marketers are most satisfied with their Web-application personalization efforts (52% are very or extremely satisfied).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji