Are marketers pleased with how they are personalizing their email, Web, and mobile marketing efforts? What grade do they give themselves?
Most (96%) respondents say personalization helps advance customer relationships, but only 55% say marketers are getting personalization right.
Some 45% of marketers say they are moderately satisfied with their personalization efforts; 24% say they are very satisfied; and 6% say the are extremely satisfied.
When asked to grade their current personalization efforts, 44% of marketers give themselves a B; 31% give their efforts a C; 12%, a D; 10%, an A; and 3%, an F.
Marketers are most satisfied with their Web-application personalization efforts (52% are very or extremely satisfied).
Email—the most personalized channel—is tied with mobile Web for the lowest satisfaction rates (only 39% of respondents say the are very or extremely satisfied with their efforts).
About the research: The report was based on data from a survey of 206 marketers at organizations of various sizes about their marketing operations and implementation of personalization.
Continue reading "What Grade Do Marketers Give Their Personalization Efforts?" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
- The State of Video Marketing in 2021 [Infographic]
- 12 Key Digital Content Distribution Channels [Infographic]
- How to Make Your Brand's Storytelling More Compelling
- How to Create a Corporate Video Brief: Use This Easy Template