MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook?

To find out, BuzzSumo examined the performance of 100 million article headlines published between March 1, 2017 and May 10, 2017. The researchers looked at which trigrams (three-word phrases) garner the most likes, shares, and comments on Facebook.

The analysis found that the most effective three-word phrase in article headlines on Facebook is "will make you" (e.g., "24 Pictures That Will Make You Feel Better About The World").

The next most effective phrase is "this is why"; "can we guess" ranks third, followed by "only X in" and "the reason is."

The worst-performing headline phrase on Facebook is "control of your"; "your own business" ranks second, followed by "work for you" and "the introduction of."

The best-performing phrase at the beginning of headlines is "X reasons why"; "X things you" ranks second, followed by "This is what" and "This is the."

The best-performing phrase (in this instance, consisting of two words) at the end of headlines is "the world"; "X years" ranks second, followed by "goes viral" and "to know."

About the research: The report was based on an analysis of the performance of 100 million article headlines published between March 1, 2017 and May 10, 2017. The researchers looked at which trigrams (three-word phrases) garnered the most likes, shares, and comments on Facebook.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji