The report was based on April 2017 data from comScore's panel of 12,000 households across the United States.
More than half (54%) of households with wifi now engage in OTT viewing, the analysis found.
The number of households that engage in OTT viewing has increased steadily since last fall.
Some 40% of US households with Wi-Fi own a video streaming box/stick; 30% have a smart television, 28% an Internet-connected gaming console, 25% an Internet-connected DVR/set-top box, and 7% an Internet-connected DVD/Blu-Ray player.
Netflix accounts for 40% of households' total OTT viewing hours, the analysis found; YouTube accounts for 18%, Hulu for 14%, and Amazon for 7%.
About the research: The report was based on April 2017 data from comScore's panel of 12,000 households across the United States.
Continue reading "The State of OTT Video Viewing: Top Devices and Platforms" ... Read the full article
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