Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.

The report was based on April 2017 data from comScore's panel of 12,000 households across the United States.

More than half (54%) of households with wifi now engage in OTT viewing, the analysis found.

The number of households that engage in OTT viewing has increased steadily since last fall.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji