The report was based on April 2017 data from comScore's panel of 12,000 households across the United States.
More than half (54%) of households with wifi now engage in OTT viewing, the analysis found.
The number of households that engage in OTT viewing has increased steadily since last fall.
Some 40% of US households with Wi-Fi own a video streaming box/stick; 30% have a smart television, 28% an Internet-connected gaming console, 25% an Internet-connected DVR/set-top box, and 7% an Internet-connected DVD/Blu-Ray player.
Netflix accounts for 40% of households' total OTT viewing hours, the analysis found; YouTube accounts for 18%, Hulu for 14%, and Amazon for 7%.
About the research: The report was based on April 2017 data from comScore's panel of 12,000 households across the United States.
Continue reading "The State of OTT Video Viewing: Top Devices and Platforms" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
- The State of Video Marketing in 2021 [Infographic]
- 12 Key Digital Content Distribution Channels [Infographic]
- How to Make Your Brand's Storytelling More Compelling
- How to Create a Corporate Video Brief: Use This Easy Template