Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications.

The report was based on data from a survey conducted in March 2017 among 1,662 consumers in the United States age 18 and older.

Just over half (54%) of respondents say their preferred method of shopping is in physical stores.

Some 33% of consumers say they prefer to shop via a desktop computer, 12% prefer to shop via a mobile device, and 1% prefer using a voice-controlled device, such as Amazon's Echo.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji