The report was based on data from a survey conducted in March 2017 among 1,662 consumers in the United States age 18 and older.
Just over half (54%) of respondents say their preferred method of shopping is in physical stores.
Some 33% of consumers say they prefer to shop via a desktop computer, 12% prefer to shop via a mobile device, and 1% prefer using a voice-controlled device, such as Amazon's Echo.
The youngest consumers surveyed (age 18-25) as well as the oldest consumers surveyed (age 61+) are the most likely to prefer shopping in-store versus online.
Some 83% of respondents say they have bought a product in a physical store in the past year; 69% have bought online and had the purchase delivered via regular shipping, and 41% have bought online and picked up the purchase in-store.
Most consumers (80%) say they would be more likely to make a purchase online if the site/app offered free shipping.
About the research: The report was based on data from a survey conducted in March 2017 among 1,662 consumers in the United States age 18 and older.
Take the first step (it's free).
You may also like:
- Listen While You Work: The Media Habits of Remote Employees
- The Stunning Amount of Data Generated Online Every Minute [Infographic]
- The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]
- B2B Buyers' Top Challenges With Their Current Vendors
- Would People Rather Watch an Ad or Share Their Email Address?