The report was based on data from a survey conducted in March 2017 among 1,662 consumers in the United States age 18 and older.
Just over half (54%) of respondents say their preferred method of shopping is in physical stores.
Some 33% of consumers say they prefer to shop via a desktop computer, 12% prefer to shop via a mobile device, and 1% prefer using a voice-controlled device, such as Amazon's Echo.
The youngest consumers surveyed (age 18-25) as well as the oldest consumers surveyed (age 61+) are the most likely to prefer shopping in-store versus online.
Some 83% of respondents say they have bought a product in a physical store in the past year; 69% have bought online and had the purchase delivered via regular shipping, and 41% have bought online and picked up the purchase in-store.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji