Which keywords and products have been hot with online shoppers in 2017?

To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic retail sites in the United States this year.

"Fidget spinner" was the most searched for non-branded product across all retail categories through the end of spring.

The most popular product-related retail search term in January 2017 was "prom dresses."

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji