The report was based on data from a survey of 1,000 would-be small business owners in the United States.
Some 78% of respondents say they would start a small business in hopes of becoming more independent; 64% say they would start a small business because they think they would love it.
Just 53% of would-be entrepreneurs say making a lot of money would be one of their top motivations for starting a small business.
Some 82% of respondents say their biggest fear in starting a small business is that it would fail; 68% are worried that their business would not make much money.
Women are more likely than men to say they want to start a small business because they want to work for themselves.
Men are more likely than women to say they want to start a small business because they want to make more money.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji