Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex.

The report was based on data from a survey of 1,000 would-be small business owners in the United States.

Some 78% of respondents say they would start a small business in hopes of becoming more independent; 64% say they would start a small business because they think they would love it.

Just 53% of would-be entrepreneurs say making a lot of money would be one of their top motivations for starting a small business.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji