The report was based on data from a survey of 312 B2B buyers in North America and the United Kingdom.
Some 51% of respondents say B2B marketing and sales communications have improved over the past few years, 24% say communications have gotten worse, and 25% say they have stayed the same.
Among B2B buyers who say marketing and sales communications have improved, 41% say messaging is now more relevant to their organization.
Among B2B buyers who say marketing and sales communications have gotten worse, 39% say messaging now often looks canned or like spam.
B2B buyers say the two most frustrating things about bad sales/marketing calls from vendors are when the caller fails to do basic research about their company and when the caller contacts them at the busiest time of the day.
About the research: The report was based on data from a survey of 312 B2B buyers in North America and the United Kingdom.
Continue reading "Is B2B Marketing and Sales Messaging Improving?" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- What B2B Tech Marketers Want From Martech Solutions
- How to Push Customers Down the Brand Loyalty Funnel
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
- This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]