Join us in Boston for the best tactical B2B marketing conference on the planet. Get your ticket by August 31 to save $$$

Snapchat and Instagram are the favorite social networks of teenagers in the United States, according to recent research from Piper Jaffray.

The Fall 2017 Taking Stock With Teens report is part of a semi-annual research project based on data from a survey of 6,100 teens in the United States. The respondents' average age is 16.

Some 47% of respondents say Snapchat is their favorite social network, and 24% say Instagram is their favorite social network.

Only 9% of US teens say Facebook is their favorite social network.

Some 37% of respondents say they consume video on Netflix daily; 29% say they consume video on YouTube daily.

Nike is both the favorite clothing brand and the favorite footwear brand of teens in the United States. Michael Kors is teens' favorite handbag brand.

Amazon is teens' favorite shopping site by far (49% cite it as their top site).

Starbucks is the favorite restaurant of upper-income US teens as well as average-income teens. Chick-fil-A is the second-favorite restaurant of both groups.

About the research: The Fall 2017 Taking Stock With Teens report is part of a semi-annual research project based on data from a survey of 6,100 teens in the United States. The respondents' average age is 16.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji