The report was based on data from a survey of 1,597 marketers from 83 countries. Some 40% of respondents work for a small or midsize brand, 33% work independently, 12% are bloggers, 11% work for an agency, and 5% work for an enterprise-sized company.
The most common types of content created by respondents are blog posts (48% create them), social posts/campaigns (24%), and email campaigns/newsletters (14%).
Some 28% of respondents say it takes between one and three hours, on average, to create a piece of content; 24% of respondents say it takes between four and six hours to create a piece of content.
Some 27% of respondents say they create 1-2 pieces of content per month, on average; 24% create 2-3 pieces per week, on average; and 21% create one piece per week.
About the research: The report was based on data from a survey of 1,597 marketers from 83 countries. Some 40% of respondents work for a small or midsize brand, 33% work independently, 12% are bloggers, 11% work for an agency, and 5% work for an enterprise-sized company.
Continue reading "How Long Does It Take to Create a Piece of Content?" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- 2021 B2C Content Marketing Benchmarks, Budgets, and Trends
- Content Marketing: The New Name for a Well-Established Discipline
- How to Stop Procrastinating and Become a Joyful Writer [Infographic]
- Five Steps to Winning Back Lost Customers by Using Targeted Content
- Your New Content Marketing Engine: Podcasting