The report was based on data from a survey of 1,597 marketers from 83 countries. Some 40% of respondents work for a small or midsize brand, 33% work independently, 12% are bloggers, 11% work for an agency, and 5% work for an enterprise-sized company.
The most common types of content created by respondents are blog posts (48% create them), social posts/campaigns (24%), and email campaigns/newsletters (14%).
Some 28% of respondents say it takes between one and three hours, on average, to create a piece of content; 24% of respondents say it takes between four and six hours to create a piece of content.
Some 27% of respondents say they create 1-2 pieces of content per month, on average; 24% create 2-3 pieces per week, on average; and 21% create one piece per week.
About the research: The report was based on data from a survey of 1,597 marketers from 83 countries. Some 40% of respondents work for a small or midsize brand, 33% work independently, 12% are bloggers, 11% work for an agency, and 5% work for an enterprise-sized company.
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