Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule.

The report was based on data from a survey of 1,597 marketers from 83 countries. Some 40% of respondents work for a small or midsize brand, 33% work independently, 12% are bloggers, 11% work for an agency, and 5% work for an enterprise-sized company.

The most common types of content created by respondents are blog posts (48% create them), social posts/campaigns (24%), and email campaigns/newsletters (14%).

Some 28% of respondents say it takes between one and three hours, on average, to create a piece of content; 24% of respondents say it takes between four and six hours to create a piece of content.

Some 27% of respondents say they create 1-2 pieces of content per month, on average; 24% create 2-3 pieces per week, on average; and 21% create one piece per week.

About the research: The report was based on data from a survey of 1,597 marketers from 83 countries. Some 40% of respondents work for a small or midsize brand, 33% work independently, 12% are bloggers, 11% work for an agency, and 5% work for an enterprise-sized company.



Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji