The report was based on data from a survey of 1,597 marketers from 83 countries. Some 40% of respondents work for a small or midsize brand, 33% work independently, 12% are bloggers, 11% work for an agency, and 5% work for an enterprise-sized company.
The most common types of content created by respondents are blog posts (48% create them), social posts/campaigns (24%), and email campaigns/newsletters (14%).
Some 28% of respondents say it takes between one and three hours, on average, to create a piece of content; 24% of respondents say it takes between four and six hours to create a piece of content.
Some 27% of respondents say they create 1-2 pieces of content per month, on average; 24% create 2-3 pieces per week, on average; and 21% create one piece per week.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji