Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.

The report was based on data from a survey of 1,377 bloggers who write about a wide range of topics.

The length of a typical blog post is now 1,142 words, the survey found. That is up from 1,054 words in 2016 and 808 words in 2014.

The percentage of bloggers who write short pieces (fewer than 500 words) has steadily declined over the past four years, while the percentage of bloggers who write long pieces (more than 2,000 words) has steadily increased.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji