Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media.

The report was based on data from a survey of 1,377 bloggers who write about a wide range of topics.

The length of a typical blog post is now 1,142 words, the survey found. That is up from 1,054 words in 2016 and 808 words in 2014.

The percentage of bloggers who write short pieces (fewer than 500 words) has steadily declined over the past four years, while the percentage of bloggers who write long pieces (more than 2,000 words) has steadily increased.

Bloggers say it now takes three hours and twenty minutes, on average, to create a post. That is up from three hours and sixteen minutes in 2016, and two hours and twenty four minutes in 2014.

Some 45% of bloggers say they are publishing posts weekly or several times a month. Only 3% of bloggers say they are publishing daily.

The percentage of bloggers posting daily has steadily declined over the past few years, while the percentage of those posting weekly or several times a month has steadily increased.

About the research: The report was based on data from a survey of 1,377 bloggers who write about a wide range of different topics.

Continue reading "Blogging Trends: Typical Post Length and Publishing Frequency" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Content Resources

You may like these other MarketingProfs resources related to Content.

Convert Prospects With the Power of Case Studies

A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

How to Add Audio Content to Your Marketing Strategy

Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

Five Ways to Improve Content Quality Signals on Landing Pages

Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

Eight Lessons Learned From Giving 100+ Webinars

Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

The World Is Looking for Thought Leaders. Could You Be One of Them?

Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.

Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.