The report was based on data from a survey of 1,377 bloggers who write about a wide range of topics.
The length of a typical blog post is now 1,142 words, the survey found. That is up from 1,054 words in 2016 and 808 words in 2014.
The percentage of bloggers who write short pieces (fewer than 500 words) has steadily declined over the past four years, while the percentage of bloggers who write long pieces (more than 2,000 words) has steadily increased.
Bloggers say it now takes three hours and twenty minutes, on average, to create a post. That is up from three hours and sixteen minutes in 2016, and two hours and twenty four minutes in 2014.
Some 45% of bloggers say they are publishing posts weekly or several times a month. Only 3% of bloggers say they are publishing daily.
The percentage of bloggers posting daily has steadily declined over the past few years, while the percentage of those posting weekly or several times a month has steadily increased.
About the research: The report was based on data from a survey of 1,377 bloggers who write about a wide range of different topics.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Do Most B2B Marketers Gate Content?
- A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
- B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response
- Effective Content Types for Each Stage of the Buyer's Journey [Infographic]
- Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]