The report was based on data from a survey of 460 B2B respondents in the US and in Europe who work for CPG, manufacturing, and software firms.
Some 59% of B2B decision-makers said they expect e-commerce to drive growth because it makes customer acquisition easier.
And 51% said they expect e-commerce to drive growth because it enables better cross-selling, while another 51% said it makes it easier for customers to serve themselves.
Some 52% of B2B decision-makers said they value their current e-commerce program because it makes it easier to tailor product offerings; 48% said they value their e-commerce program because it simplifies order automation.
Some 55% of B2B decision-makers said their current e-commerce program provides personalized recommendations to customers; 49% said they cross-sell and upsell as part of their e-commerce program.
About the research: The report was based on data from a survey of 460 B2B respondents in the US and in Europe who work for consumer packaged goods (CPG), manufacturing, and software firms.
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