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The Benefits of E-Commerce for B2B Firms

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Most B2B decision-makers (89%) expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.

The report was based on data from a survey of 460 B2B respondents in the US and in Europe who work for CPG, manufacturing, and software firms.

Some 59% of B2B decision-makers said they expect e-commerce to drive growth because it makes customer acquisition easier.

And 51% said they expect e-commerce to drive growth because it enables better cross-selling, while another 51% said it makes it easier for customers to serve themselves.


Some 52% of B2B decision-makers said they value their current e-commerce program because it makes it easier to tailor product offerings; 48% said they value their e-commerce program because it simplifies order automation.

Some 55% of B2B decision-makers said their current e-commerce program provides personalized recommendations to customers; 49% said they cross-sell and upsell as part of their e-commerce program.

About the research: The report was based on data from a survey of 460 B2B respondents in the US and in Europe who work for consumer packaged goods (CPG), manufacturing, and software firms.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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