Most B2B decision-makers (89%) expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.
The report was based on data from a survey of 460 B2B respondents in the US and in Europe who work for CPG, manufacturing, and software firms.
Some 59% of B2B decision-makers said they expect e-commerce to drive growth because it makes customer acquisition easier.
And 51% said they expect e-commerce to drive growth because it enables better cross-selling, while another 51% said it makes it easier for customers to serve themselves.
Some 52% of B2B decision-makers said they value their current e-commerce program because it makes it easier to tailor product offerings; 48% said they value their e-commerce program because it simplifies order automation.
Some 55% of B2B decision-makers said their current e-commerce program provides personalized recommendations to customers; 49% said they cross-sell and upsell as part of their e-commerce program.
About the research: The report was based on data from a survey of 460 B2B respondents in the US and in Europe who work for consumer packaged goods (CPG), manufacturing, and software firms.
Enter your email address to keep reading ...
You may like these other MarketingProfs articles related to Sales:
- 23 Sales Tactics for 2023
- Three Ways B2B Sales Prospecting Will Evolve in 2023
- Data Providers Need to Allow Independent Audits. Here's Why.
- Eight Ways to Maximize Sales in 2023 [Infographic]
- The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth
- Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently