The report was based on data from a survey conducted in September 2017 among 1,500 US shoppers who own smartphones.
Some 60% of men say they have been enticed into physical stores during the holiday season by great deals advertised in windows. That compares with 55% of women who say so.
Some 61% of men, compared with 54% of women, say they have been drawn into physical stores during the holiday season by online ads.
Consumers age 18-to-34 are more likely than consumers age 35+ to be drawn into physical stores by emails and online ads.
Some 90% of consumers say it’s important for stores to offer the best deals during the holidays; 88% say it is important for stores to stock the products they want; and 82% say it is important to be able to get in and out of stores quickly.
Men and younger consumers are more likely than women and older consumers to rank gift-wrapping services and curated gift selection as important services offered by stores.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji