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What Entices Holiday Shoppers Into Physical Stores

by Ayaz Nanji  |  
December 8, 2017

Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid.

The report was based on data from a survey conducted in September 2017 among 1,500 US shoppers who own smartphones.

Some 60% of men say they have been enticed into physical stores during the holiday season by great deals advertised in windows. That compares with 55% of women who say so.

Some 61% of men, compared with 54% of women, say they have been drawn into physical stores during the holiday season by online ads.

Consumers age 18-to-34 are more likely than consumers age 35+ to be drawn into physical stores by emails and online ads.

Some 90% of consumers say it’s important for stores to offer the best deals during the holidays; 88% say it is important for stores to stock the products they want; and 82% say it is important to be able to get in and out of stores quickly.

Men and younger consumers are more likely than women and older consumers to rank gift-wrapping services and curated gift selection as important services offered by stores.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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