Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid.

The report was based on data from a survey conducted in September 2017 among 1,500 US shoppers who own smartphones.

Some 60% of men say they have been enticed into physical stores during the holiday season by great deals advertised in windows. That compares with 55% of women who say so.

Some 61% of men, compared with 54% of women, say they have been drawn into physical stores during the holiday season by online ads.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji