Some 38% of consumers who own an in-home artificial intelligence (AI) assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris.

The report was based on data from a survey of 1,000 US consumers who own an in-home AI device, such as a smart speaker (Amazon Echo, Google Home, etc.).

Some 16% of respondents say they would consider purchasing holiday gifts for others using their AI device, 15% say they would consider using their device to research gifts, and 7% say they would consider using their device to buy items for themselves.

However, a sizable proportion of in-home AI assistant owners remain skeptical: Some 27% of respondents say they still do not trust their device enough to use it for holiday shopping.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji