Some 38% of consumers who own an in-home artificial intelligence (AI) assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris.

The report was based on data from a survey of 1,000 US consumers who own an in-home AI device, such as a smart speaker (Amazon Echo, Google Home, etc.).

Some 16% of respondents say they would consider purchasing holiday gifts for others using their AI device, 15% say they would consider using their device to research gifts, and 7% say they would consider using their device to buy items for themselves.

However, a sizable proportion of in-home AI assistant owners remain skeptical: Some 27% of respondents say they still do not trust their device enough to use it for holiday shopping.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji