The report was based on data from a survey of 1,000 US consumers who own an in-home AI device, such as a smart speaker (Amazon Echo, Google Home, etc.).
Some 16% of respondents say they would consider purchasing holiday gifts for others using their AI device, 15% say they would consider using their device to research gifts, and 7% say they would consider using their device to buy items for themselves.
However, a sizable proportion of in-home AI assistant owners remain skeptical: Some 27% of respondents say they still do not trust their device enough to use it for holiday shopping.
Check out the infographic for more findings from the research:
About the research: The report was based on data from a survey of 1,000 US consumers who own an in-home AI device such as a smart speaker (Amazon Echo, Google Home, etc.).
Continue reading "The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- What B2B Tech Marketers Want From Martech Solutions
- How to Push Customers Down the Brand Loyalty Funnel
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
- This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]