Most marketing and advertising executives in the United States expect their firms to maintain their current staffing levels for creative (non-technical) jobs in the first half of 2018, according to recent research from The Creative Group.
The report was based on data from a survey conducted in December 2017 among 400 marketing and advertising executives.
Some 78% of respondents expect their firm to maintain its current staffing level for full-time marketing/advertising creative jobs and to hire only for vacated positions; 17% expect to freeze hiring/not fill vacant positions; and 5% expect to add new positions.
None of the executives surveyed expects to eliminate positions in the first half of 2018.
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