The report was based on data from a survey of 1,576 Amazon shoppers age 18 and older. Prime members comprised 65% of respondents; non-Prime members comprised 35% of respondents.
Some 56% of non-Prime members say they typically visit Amazon at least once a week, and 85% of Prime members say they visit Amazon at least once a week.
Some 45% of Prime members say they typically purchase on Amazon at least once a week—about half of the number who browse at least weekly.
Only 13% of non-Prime members say they typically purchase on Amazon at least once a week—just under one-fourth of those who report browsing at least weekly.
Some 47% of Amazon shoppers say they use a mobile device most often to make purchases on the platform, up from 41% in 2016.
Half of Prime members use a mobile device most often to make Amazon purchases, compared with 41% of non-Prime members.
More than half (54%) of Amazon shoppers say they usually read the full description of a product on the e-commerce platform before deciding whether to purchase it.
Some 65% of Amazon customers say price is a factor they consider when deciding whether to purchase a product. Other factors Amazon customers say they consider include free shipping (56% say so) and positive reviews (50%).
Some 90% of Amazon customers say they only consider buying products with three-star or higher ratings.
About the research: The report was based on data from a survey of 1,576 Amazon shoppers age 18 and older. Prime members comprised 65% of respondents, and non-Prime members comprised 35% of respondents.
Continue reading "The Buying, Device, and Content Behavior of Amazon Customers" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
- This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]
- How IT Buyers' Researching Behaviors Changed in 2020
- Nine Stats Marketers Should Know About the Big Game [Infographic]