The report was based on data from a survey of 1,576 Amazon shoppers age 18 and older. Prime members comprised 65% of respondents; non-Prime members comprised 35% of respondents.
Some 56% of non-Prime members say they typically visit Amazon at least once a week, and 85% of Prime members say they visit Amazon at least once a week.
Some 45% of Prime members say they typically purchase on Amazon at least once a week—about half of the number who browse at least weekly.
Only 13% of non-Prime members say they typically purchase on Amazon at least once a week—just under one-fourth of those who report browsing at least weekly.
Some 47% of Amazon shoppers say they use a mobile device most often to make purchases on the platform, up from 41% in 2016.
Half of Prime members use a mobile device most often to make Amazon purchases, compared with 41% of non-Prime members.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji