Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.

The report was based on data from a survey of 1,576 Amazon shoppers age 18 and older. Prime members comprised 65% of respondents; non-Prime members comprised 35% of respondents.

Some 56% of non-Prime members say they typically visit Amazon at least once a week, and 85% of Prime members say they visit Amazon at least once a week.

Some 45% of Prime members say they typically purchase on Amazon at least once a week—about half of the number who browse at least weekly.

Only 13% of non-Prime members say they typically purchase on Amazon at least once a week—just under one-fourth of those who report browsing at least weekly.

Some 47% of Amazon shoppers say they use a mobile device most often to make purchases on the platform, up from 41% in 2016.

Half of Prime members use a mobile device most often to make Amazon purchases, compared with 41% of non-Prime members.

More than half (54%) of Amazon shoppers say they usually read the full description of a product on the e-commerce platform before deciding whether to purchase it.

Some 65% of Amazon customers say price is a factor they consider when deciding whether to purchase a product. Other factors Amazon customers say they consider include free shipping (56% say so) and positive reviews (50%).

Some 90% of Amazon customers say they only consider buying products with three-star or higher ratings.

About the research: The report was based on data from a survey of 1,576 Amazon shoppers age 18 and older. Prime members comprised 65% of respondents, and non-Prime members comprised 35% of respondents.

Enter your email address to continue reading

The Buying, Device, and Content Behavior of Amazon Customers

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji