IT buyers tend to research products/services across a wide range of online channels, prefer to be contacted by vendors via email, and favor firms with excellent customer support, according to recent research from Spiceworks.

The report was based on data from a survey conducted in November 2017 among 535 IT professionals in the United States and the United Kingdom who influence the technology-purchase decisions at their organizations.

Some 97% of respondents say they research IT products/services on online forums/communities, 79% go to technology news sites, and 77% turn to Google to find information.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji