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How Consumers Feel About Haggling

by Ayaz Nanji  |  
February 16, 2018
  |  702 views

There are big differences in how people from different nations feel about haggling over prices, according to recent research from Picodi.

The report was based on data from a survey of 1,700 consumers from around the world.

More than half of consumers in Indonesia, India, the Philippines, Brazil, Italy, and France say they enjoy haggling over prices.

In contrast, just 17% of consumers in the United States and 15% of consumers in the United Kingdom say they enjoy haggling.

More men than women say they enjoy haggling (45% of male respondents vs. 37% of female respondents).


The average discount gained from haggling is 17% for men and 18% for women.

About the research: The report was based on data from a survey of 1,700 consumers from around the world.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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