B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.

The report was based on data from a survey conducted in November and December of 2017 among 160 B2B marketing executives.

Some 59% of respondents say email is an effective demand generation channel for engaging prospects at the top of the sales funnel, and 81% say it is an effective channel for driving conversions later in the funnel.

Marketers rank search as the next most effective channel for early-stage engagement, and websites as the next most effective channel for late-stage conversions.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji