Some 69% of senior business executives say they think the term "workforce" will eventually encapsulate both human employees and intelligent machines/platforms, according to recent research from Marketforce and Pegasystems.

The report was based on data from a survey conducted in 2017 among 845 senior executives who work for firms in the financial services, insurance, manufacturing, telecoms/media, public, healthcare/life sciences, energy/utilities, travel, transport/logistics, and retail sectors.

Some 64% of executives say artificial intelligence (AI) will eventually allow staff to perform more varied roles by enabling employees to find solutions to problems that would previously have been referred up the chain of command.

Fully 76% say support from AI will allow workers to make informed decisions at a more junior level, leading to a flattening of traditional hierarchies.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji