Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Why Consumers Leave E-Commerce Sites and Apps Without Purchasing

by Ayaz Nanji  |  
March 9, 2018
  |  1,545 views

High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver.

The report was based on data from a survey conducted in November 2017 among 4,028 global consumers age 18 and older who have shopped online within the past year.

Some 60% of respondents say they have left a brand's website or app without making a purchase because shipping was too expensive.

The second most common reason cited by consumers for abandoning e-commerce sites and apps is being unable to find the products they were looking for.

That's followed by price concerns (finding a better deal, learning that the cost is more than expected, etc.) and various other considerations:


About the research: The report was based on data from a survey conducted in November 2017 among 4,028 global consumers ages 18 and older who have shopped online with the last year.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!