The report was based on data from a survey conducted in November 2017 among 4,028 global consumers age 18 and older who have shopped online within the past year.
Some 60% of respondents say they have left a brand's website or app without making a purchase because shipping was too expensive.
The second most common reason cited by consumers for abandoning e-commerce sites and apps is being unable to find the products they were looking for.
That's followed by price concerns (finding a better deal, learning that the cost is more than expected, etc.) and various other considerations:
About the research: The report was based on data from a survey conducted in November 2017 among 4,028 global consumers ages 18 and older who have shopped online with the last year.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji