The report was based on data from a survey conducted in June and July 2017 among 488 global buyers responsible for $4.2 billion in annual B2B purchases. The researchers also surveyed 489 B2B sellers.
Some 71% of B2B buyers say they want to hear from vendors early in the buying process. when they are looking for new ideas and possibilities to drive business results, 62% want to hear from vendors when they are actively looking for solutions, and 54% when evaluating specific providers.
Take the first step (it's free).
You may also like:
- Make Account-Based Marketing Work for You in 2020
- Revenue Operations: A Game-Changer for B2B Marketers
- ABM Strategies for Winning Those Big, Attractive Deals: A Three-Tiered Approach
- Your Lead Data Is Bad, Fix It With Predictive Lead Scoring
- A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]