Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Print Perseveres: The Most Popular Book Formats in the US

by Ayaz Nanji  |  
March 16, 2018

Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center.

The report was based on data from a survey conducted in January 2018 among a nationally representative sample of 2,002 adults age 18 and older who live in the United States.

Three-quarters (74%) of American adults say they have read a book in the previous 12 months in any format. That proportion has held fairly steady since 2012.

Some 67% of respondents say they have read a print book in the previous year, 26% have read an e-book, and 18% have listened to an audiobook.

Some 39% of American adults say they read books only in the traditional print format; some 29% say they read books in both in digital and print formats.

Just 7% of Americans say they read books only in digital formats.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!