The report was based on data from a survey conducted in January 2018 among a nationally representative sample of 2,002 adults age 18 and older who live in the United States.
Three-quarters (74%) of American adults say they have read a book in the previous 12 months in any format. That proportion has held fairly steady since 2012.
Some 67% of respondents say they have read a print book in the previous year, 26% have read an e-book, and 18% have listened to an audiobook.
Some 39% of American adults say they read books only in the traditional print format; some 29% say they read books in both in digital and print formats.
Just 7% of Americans say they read books only in digital formats.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji