The report was based on Ooyala 4Q17 data from videos hosted on the digital platforms of publishers and broadcasters around the world.
In North America, some 58% of the 4Q17 video plays examined by Ooyala occurred on mobile devices—up from 54% in 3Q17.
Smartphones accounted for 47% of video plays in 4Q17, and tablets accounted for 11%.
The trend of video viewing moving from desktops to mobile devices is even more pronounced in APAC than in North America.
Some 61% of APAC video plays occurred on a mobile device in 4Q17 (48% on smartphones and 13% on tablets), up from 54% a year earlier.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji