The report was based on Ooyala 4Q17 data from videos hosted on the digital platforms of publishers and broadcasters around the world.
In North America, some 58% of the 4Q17 video plays examined by Ooyala occurred on mobile devices—up from 54% in 3Q17.
Smartphones accounted for 47% of video plays in 4Q17, and tablets accounted for 11%.
The trend of video viewing moving from desktops to mobile devices is even more pronounced in APAC than in North America.
Some 61% of APAC video plays occurred on a mobile device in 4Q17 (48% on smartphones and 13% on tablets), up from 54% a year earlier.
About the research: The report was based on Ooyala 4Q17 data from videos hosted on the digital platforms of publishers and broadcasters around the world.
Continue reading "Mobile vs. Desktop: The Share of Video Plays by Device Type" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- 2021 B2C Content Marketing Benchmarks, Budgets, and Trends
- Content Marketing: The New Name for a Well-Established Discipline
- How to Stop Procrastinating and Become a Joyful Writer [Infographic]
- Five Steps to Winning Back Lost Customers by Using Targeted Content
- Your New Content Marketing Engine: Podcasting