The report was based on Ooyala 4Q17 data from videos hosted on the digital platforms of publishers and broadcasters around the world.
In North America, some 58% of the 4Q17 video plays examined by Ooyala occurred on mobile devices—up from 54% in 3Q17.
Smartphones accounted for 47% of video plays in 4Q17, and tablets accounted for 11%.
The trend of video viewing moving from desktops to mobile devices is even more pronounced in APAC than in North America.
Some 61% of APAC video plays occurred on a mobile device in 4Q17 (48% on smartphones and 13% on tablets), up from 54% a year earlier.
About the research: The report was based on Ooyala 4Q17 data from videos hosted on the digital platforms of publishers and broadcasters around the world.
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