The report was based on data from an analysis of 18,639 website landing pages. The researchers ran the pages through the Unbounce Landing Page Analyzer to determine conversion, speed, traffic, and content benchmarks.
Landing pages with a single link/CTA have a higher average conversion rate (13.5%) than pages with two or three links/CTAs (11.9% and 10.5%, respectively), the analysis found.
Pages with oversized images (1MB+) have a lower average conversion rate than pages without oversized images. And landing pages that contain fewer words generally have a higher average landing rate than pages with more words.
Check out the infographic for more findings from the report:
About the research: The report was based on data from an analysis of 18,639 website landing pages. The researchers ran the pages through the Unbounce Landing Page Analyzer to determine conversion, speed, traffic, and content benchmarks.
Continue reading "What Converts? Web Landing Page Benchmarks and Trends [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Web Sites:
- How to Spring-Clean Your Website Content
- Your B2B Website Power Page: Seven Must-Have Ingredients
- Does Your Website Really Need That? Five Elements to Rethink
- Google's Guide to User-Generated Content [Infographic]
- Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]
- The Anatomy of a Great Business Website