NEW! Marketing Strategy Master Class launches December 1. Learn more

How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers?

To find out, the RAIN Group surveyed 488 B2B buyers and 489 sellers. Respondents were polled on their outreach, communication, and content preferences.

B2B Buyers tend to want to be engaged by vendors early on in the evaluation process, the researchers found.

Buyers also value content based on original research and/or content that provides insights on business problems, and they prefer email outreach to phone outreach.

Check out the infographic, below, for more insights from the report:

About the research: The report was based on data from a survey of 488 B2B buyers and 489 sellers.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji