Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Editors of online publications say the top reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.

The report was based on data from a survey of 84 editors who work for industry-focused online publications.

Some 79% of surveyed editors say content that's too promotional is one of the biggest problems they face with pitches; that's up eight percentage points from Influence & Co's 2017 survey.

What makes a piece too promotional? In last year's edition of the survey, editors said the biggest issues are forced mentions of products/services/clients, including company links in the main body of the text, and covering the industry from the vendor's point-of-view.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji