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What Online Shoppers Value Most in Their Favorite Retailer [Infographic]

by Ayaz Nanji  |  
July 26, 2018
  |  1,297 views

Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.

The Humanizing Digital 2020 report (see infographic, below) was based on data from a survey of 1,077 consumers age 17-69 who shop online and who live in Germany, the United Kingdom, or the United States.

Nearly three-quarters of those online shoppers say being able to trust their favorite retailer or brand is very important.

Some 68% of respondents say the ability to receive honest advice from their favorite retailer or brand is very important.

Just 32% of online shoppers say their favorite retailer or brand knowing their preferences is very important.


Some 86% of online shoppers say it is important for retailers and brands to provide objective expert advice and recommendations about their products.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Joi Tue Jul 31, 2018 via web

    How to provide the right messge, easy remember but value to customers?

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