The Humanizing Digital 2020 report (see infographic, below) was based on data from a survey of 1,077 consumers age 17-69 who shop online and who live in Germany, the United Kingdom, or the United States.
Nearly three-quarters of those online shoppers say being able to trust their favorite retailer or brand is very important.
Some 68% of respondents say the ability to receive honest advice from their favorite retailer or brand is very important.
Just 32% of online shoppers say their favorite retailer or brand knowing their preferences is very important.
Some 86% of online shoppers say it is important for retailers and brands to provide objective expert advice and recommendations about their products.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji