Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research from Smart Assistant and Researchscape.

The Humanizing Digital 2020 report (see infographic, below) was based on data from a survey of 1,077 consumers age 17-69 who shop online and who live in Germany, the United Kingdom, or the United States.

Nearly three-quarters of those online shoppers say being able to trust their favorite retailer or brand is very important.

Some 68% of respondents say the ability to receive honest advice from their favorite retailer or brand is very important.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji