Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or casual? How do profile photos differ among industries and by gender?

JDP analyzed 2,000 LinkedIn profile photos for workers in 11 industries: education, finance/banking, government, health/wellness/fitness, healthcare, HR/recruiting, IT/computer science, marketing/advertising/PR, real estate, retail, and sales/business development.

Just over three-quarters (76%) of the people in the photos examined had a full smile, some 12% had a tight-lipped smile, and another 12% had no smile.

Some 42% of the people in the photos examined were wearing business-casual clothing.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji