Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills than marketers at smaller firms and more traditional companies, according to recent research from CXL.
The report was based on data from a survey of 462 marketing leaders (CMOs, VPs of marketing, marketing directors, etc.) who work for firms of various sizes.
Respondents said marketers at companies with between 1,000 and 5,000 employees tend to have the highest marketing skill levels (7.93 average rating; 10 being exceptionally skilled).
Executives say marketers at very small firms (between 1 and 10 employees) tend to have the lowest marketing skill levels (6.43 average rating).
Respondents say marketers at digital-focused companies, such as SaaS/software firms and B2B/lead generation firms, tend to have the highest marketing skill levels (7.84 and 7.76 average rating, respectively).
Some 62% of companies spend $500 or less each year per marketing employee on marketing skills training (courses, conferences, etc.).
About the research: The report was based on data from a survey of 462 marketing leaders (CMOs, VPs of marketing, marketing directors, etc.) who work for firms of various sizes.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.